Recently Mass Farm to School rolled out a campaign sponsored by Blue Cross Blue Shield of MA to promote healthy food choices to Massachusetts schools. Mass Farm to School’s Harvest of the Month campaign promotes a different Mass-grown food each month in school, college, university, and hospital cafeterias and dining halls across the state. The program’s goal is to encourage healthy food choices by increasing students’ exposure to seasonal foods while also supporting local farmers and building excitement about school meals.
Adam Graphic was involved in the production and distribution of monthly posters, trading cards, and stickers to 120+ school districts around the state. Each school district was drop shipped a unique kit of these custom printed materials to promote and encourage healthy eating choices for students. It was a great team effort with Mass Farm to School promoting Harvest of the Month, Blue Cross Blue Shield of MA helping to fund the program, and Adam Graphic managing the production, kitting, and fulfillment of the project. Mass Farm to School appreciated having one point of contact for the entire proofing, production, and distribution process.
I believe this program showcases how collaboration between organizations can help make these types of campaigns successful. Click here to learn more about this program.